Research published in The Independent last week showed that ‘solidays’, holidays for solo travellers, are more popular than ever*. This trend is being reflected in the snowsports market with specialist tour operator Ski Freshtracks reporting a rise in the number of bookings made by solo skiers.
70% of Ski Freshtracks holidays are booked by skiers travelling on their own due to their unique social concept. This concept is perfect for solo skiers as all trips are organised by skiing standard and the focus is on skiing in groups of like-minded skiers and socialising together in the evening. The holidays range from weeks or weekends of cruising the pistes to off piste powder adventures, ski touring and once in a lifetime heli-skiing trips.
Caroline Boileau, General Manager of Ski Freshtracks says, “For many people our holidays are a saviour, especially for those people whose friends or family are a different standard, or cannot ski at the same time as them. Our detailed ski ability grading system ensures that skiers are in small groups with others of the same level, and this group ethos almost always carries on into the evenings. Ski Freshtracks is about getting together to share in the passion of snowsports and adventure, and that is why so many people have no qualms about joining our trips on their own.”
All Ski Freshtracks holidays are accompanied by volunteer Ski Club reps who travel with the groups, leading them on snow and ensuring the holidays run as smoothly and as sociably as possible.
Several holidays in the Ski Freshtracks programme also offer single rooms with no extra charge and many hotels have the option of rooms being booked for single occupancy.
Visit www.skifreshtracks.co.uk for full details and for bookings call 0845 45 807 84.
*Report taken from the Independent 19.11.09, with research carried out by ebookers.com
For more information contact:
Betony Garner -betony.garner@skiclub.co.uk/ 020 8410 2018/ 07740 642 262
Or visit our Press Centre for stats, logos and images.
Notes to editors:
Case studies are available. Please contact Betony as above.
Highlights of the 2009/10 Ski Freshtracks programme include:
- 57 off piste adventures including off piste weekends
- 19 ski explorations, safaris and tours (which involve climbing up hill)
- 16 instruction/performance holidays
- 26 ‘Peak Experience’ holidays for the over 50s
- 21 long weekend breaks
- A heli ski programme in Europe and North America
- 18 ‘Action’ holidays
- 5 twin centre holidays
Ski Freshtracks
Ski Freshtracks is the tour operator arm of the Ski Club of Great Britain. If you would like to receive hard copy of the Ski Freshtracks brochure please email betony.garner@skiclub.co.uk to request a copy.
The Ski Club of Great Britain
The Ski Club of Great Britain is a not-for-profit organisation aimed at making snowsports cheaper and more accessible and is open to all skiers and snowboarders.
The Ski Club currently has 34,000 existing members and host over million unique visitors a year on their website skiclub.co.uk
Members benefit from a wide range of services, including discounts, the unique ski ‘repping’ service in 37 resorts in Europe and North America, specialist skiing with other members on the Ski Club’s Ski Freshtracks holidays and extensive information through the UK’s leading snowsports magazine Ski+board and through a dedicated information team.
To join the Ski Club costs £20 for under 24s, £55 for individuals and £85 for families. The easiest way to join is online at skiclub.co.uk
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